I thought it would be cute to subscribe to Elle magazine in my daughter Elle's name last year. She's three. Obviously, I'm the one reading the mag (it's actually very good), but now that she's "in the system", Elle is the one that gets the affliated mail. Usually, it's a piece of junk mail here and there, but yesterday, she got THREE pieces of junk mail--more mail than anyone else in the house!As a marketing professional, I find it interesting to see what trickles through based on her one magazine subscription. I mean, clearly that's how the mail is getting here; there's no other reason that higher end women's magazines, jewelry stores, and other companies that target higher income WOMEN would be vying for sweet, three-year-old, doesn't-even-get-an-allowance-yet Elle's attention in my mailbox.
It gets better. I opened one envelope today because it was labeled "Market Development" on the outside, which made me curious. Inside was a discounted subscription offer for Harper's BAZAAR, and a little blurb on the letter read: "In an effort to attract readers who fit various demographic profiles, Harper's BAZAAR is pleased to offer you a special discounted rate." Umm, what demographic profile are you shooting for in this case, the 2 - 4 year olds?
Mostly, I think it's funny, and like I said, interesting from a marketing perspective. Then again, should I be worried about identity theft? I mean once you're "in the system", you become fair game, right?
Photo credit: lusi/sxc.hu
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1 comments:
Junk mail is an obvious target if we want to eliminate waste and reduce carbon emissions. This is a product most people throw out without even reading. It must be banned and leaders at Copenhagen should consider adding this to their international agreements.
http://www.selfdestructivebastards.com/2009/11/junk-mail-must-go.html
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