
The Cereal Bowl is a cereal restaurant located near South Miami in a strip mall on US1. Yes, a CEREAL restaurant. Check out the menu on their website. When I first saw this restaurant appear in 2006, I had to pop in just to see if it was indeed a restaurant that served only cereal. I walked through the doors of their (empty) restaurant, took a look at their all-cereal menu, walked out, and started laughing hysterically. I gave the place 6 months, TOPS. I work in the foodservice industry; I spend my days selling to restaurants in the area, and I've acquired the nasty habit of making this kind of snap assessment of new restaurants. Often, I'm right--a lot of people have this dream of owning their own restaurant, but the reality of it is, it is a brutal business, and more new restaurants die than survive. And a CEREAL restaurant? I mean, please.... Now, as my segue, I will share a little story with you. Back in the day, when the VCR was newish, and so were videotapes, a small video store opened in my dad's little town. As he tells it, he walked through the doors of this (empty) store, took a look at their room full of rental videos, walked out, and....well, he didn't laugh hysterically, but he did mentally give the place 6 months. Video rentals? Hah! Bad idea. Never fly. Get the parallel?
My point is, last weekend, my mom's group was scheduled to meet with the kiddie's at The Cereal Bowl. "I can't believe this place is still around," I thought, as I looked to their website for hours of operation. I found that not only are they still around, they are turning a nice profit, and are preparing to franchise! Check out this recent article that I found about their business. So, this is one for the "I Was Wrong" Files. I ended up taking the girls that morning, and they loved it. Loved it! They shared a horrible concoction that the the nine-year-old created, of Cookie Crisp mixed with Rice Krispies and Cinnamon Toast Crunch, and topped with apple pie filling (she ran a con game on this one by asking if she could get "apples on top"...grrr...I'll know better next time.) This was the two-year-old's first ever bowl of cereal, so as you can imagine, she was ecstatic. I had a coffee, and the girls wandered over to the little couch/tv area and watched some cartoons. I already know we'll be back--it's actually a great little place to take the kids. Cereal Bowl, I apologize! I Was Wrong.
My point is, last weekend, my mom's group was scheduled to meet with the kiddie's at The Cereal Bowl. "I can't believe this place is still around," I thought, as I looked to their website for hours of operation. I found that not only are they still around, they are turning a nice profit, and are preparing to franchise! Check out this recent article that I found about their business. So, this is one for the "I Was Wrong" Files. I ended up taking the girls that morning, and they loved it. Loved it! They shared a horrible concoction that the the nine-year-old created, of Cookie Crisp mixed with Rice Krispies and Cinnamon Toast Crunch, and topped with apple pie filling (she ran a con game on this one by asking if she could get "apples on top"...grrr...I'll know better next time.) This was the two-year-old's first ever bowl of cereal, so as you can imagine, she was ecstatic. I had a coffee, and the girls wandered over to the little couch/tv area and watched some cartoons. I already know we'll be back--it's actually a great little place to take the kids. Cereal Bowl, I apologize! I Was Wrong.


